We had a strategy and branding day with our friends at Lab Rooms which myself, Dr Raveendran of University of Amsterdam and Ornella Cosomati, our public affairs and sustainability adviser, attended. We all put our heads together with the support of the Lab Rooms design team and strategists to think about what branded look we should go for and what our messaging should be.

We have not found our final name yet but feel that our research project should be named Jet Fuel from Waste until we find the right fit.


Sarah Wilkin

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