The Dutch Prime Minister said the Circular Economy is for the white wine sipping middle class. This was part of the discussion at the event that was put on by the Dutch and Nordic Chambers of Commerce on January 15th.

Ambassadors from each country – Netherlands, Norway, Sweden, Denmark and Finland – were in attendance and gave a short talk mentioning examples of what each of their respective countries were doing to promote the Circular Economy.

Robert Schroder of the European Commission discussed the framework the Commission has put into place so that each country can choose their own path without too much prescription.

There was some discussion around how can we make it not for the white-wine-sipping- middle-class. One of our answer is to put it into education programmes and teach those in education these new ways. We truly believe this is one of the best approaches and that is why we are attending a panel discussion at Ecole de Lausanne to talk with students about what to do with waste within hospitality. EHL teaches of the financial benefits of the circular economy, very practically and does not promote it as a CSR policy. This is also why we will also work with University of Leeds and be part of a field trip of theirs in Amsterdam where we will present different circular economy initiatives.

As Greta Thunberg makes waves globally I think it is clear that our future is going to be in the hands of a younger generation that wants drastic change. The future is circular.


Sarah Wilkin 

Speaker list: Nordic Dutch Circular Economy Summit

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