Booking.com granted us as part of the 2nd round of their Booking Cares programme. We were 1 of the 7 grantees chosen from the 300 sustainable tourism projects that applied last year. Booking’s CEO, Gillian Tans, just announced their commitment to sustainable travel, a big part of this being through the Booking Cares initiative.
Here are a few words from our project sponsor….
“We invested in this project because we really see the potential of renewable jet fuel to revolutionize the future of sustainable air travel. With a mission to empower people to experience the world, at Booking.com we want to help travellers explore and enjoy thousands of unique destinations in every corner of the globe. Today, air travel is a big part of global travel, but it does come with some sustainability challenges. This project from the University of Amsterdam aims to address these concerns while simultaneously finding an innovative solution to two pressing environmental challenges: food waste and fuel pollution. As such, we are excited to see the impact this project can have on helping shape a more sustainable future for the industry.”
Marianne Gybels, Global Manager Corporate Social Responsibility – Booking.com
Strategic Consortia – we are currently working with potential partners from different sectors to develop a consortium for scaling up to a pilot, some of these partners will apply for the next research grant with us and act as project endorsers. This is under development and we will host a stakeholder workshop in Amsterdam in May 2019 to discuss the wider topics of global emissions targets, EU policies and regulations, the circular economy within tourism and waste management and discuss the scale up potential and opportunities.